The Chicago Zine Fest is a celebration of small press and independent publishers. Its mission is to showcase the culture and accessibility of zine-making through workshops, events, and an annual festival that welcomes artists and creators to share
their stories, knowledge, and
love of zines.
The idea behind this campaign is to recreate the experience of reading a zine in its purest form. By using a DIY look, the Chicago Zine Fest brand aims to invite its audience to be part of the zine culture, regardless of their familiarity with this medium.
Random Vortex is a concept that highlights the diversity in the zine community. By using random textures and scenarios, this brand aims to communicate the idea of a vortex that transports the audience to a space of creativity, inclusion, and fun.